Why do shoppers leave the product page?
Photos, price, options and the buy button, checked on a real phone, the way a first-time buyer meets them.
- Buy button reach
- Preselected options
- Shipping and returns
Shopify audits & improvements
We find why your Shopify store isn't converting, and fix it in the theme.
Every finding shows where it happens on your store, what to change, and how to tell it's done. Then we make the fixes in your theme, or your developer works from the report.
Founder with 300+ five-star reviews from store owners
Click the page to read it and see more pages.
- 1Send your URLA short form with your store's address.
- 2Reply within 1 business dayWith the next steps and a start date.
- 3Report in 7 business daysOne PDF, every finding ranked.
- 4Questions answeredFor 30 days after delivery, with every audit.
01The problem
Traffic, but no sales? Every lost sale has a why.
why is my shopify store not converting
shopify traffic but no sales
people visit but don't buy
is my shopify store too slow
When the visits are there and the orders aren't, the reason is often on the store itself. Something a shopper sees, misreads, or can't find on a phone. More ads send more people to the same page.
The audit looks in four places, with proof from your own pages.
Why do carts stop before payment?
Costs that appear late, surprises in the cart, and every extra step up to the payment page.
- Delivery cost and time
- Cart surprises
- Checkout up to payment
Why does the store feel slow on phones?
What loads first, what blocks the page, and which apps and scripts add seconds to every product page.
- Phone load times
- Apps and scripts
- Images
Why don't Google and ChatGPT show your products?
Whether search engines and AI search tools can reach and read your products, prices and policies.
- Indexing and titles
- Product data
- AI crawler access
02Inside the report
Every finding answers the same questions.
No generic checklist. Each finding is one specific problem on your store, written so you or any developer can act on it.
1What we saw
The problem, on your store
What happens on the page, described step by step, with a marked screenshot from a phone or desktop.
From finding 1When the page opens, 'Subscribe and save' is selected, not 'One-Time Purchase', and the button reads 'Start a new Subscription'.
2What to change
The fix, in plain words
Exactly what should be different. Not a principle to think about, but a change someone can make.
From finding 1Open the page with 'One-Time Purchase' selected, or with neither option selected, and keep the subscription saving visible next to it so the shopper chooses it.
3Done when
A clear finish line
What you will see on the store once the fix is in, so nobody has to argue about whether it's done.
From finding 1The product page opens with the one-time purchase selected, or with no purchase option selected.
4How to test it
A way to check it worked
For the Do now fixes: what to watch in your own analytics before and after the change, so the result is yours to measure.
From finding 1Watch in your analytics how many first orders contain a subscription, and how many subscriptions are canceled within the first 30 days, before and after the change.
One PDF for the full audit
Written in plain English, with every finding explained in detail.
- Summary the short version
- Priority plan what to fix first
- Conversion from first page to checkout
- Speed one chapter, for the whole store
- SEO how Google reads the store
- AI search ChatGPT and other assistants
- Next steps who does what
03The audit
Start with the full picture. Or just one area.
Prices are on the page, not after a call. The audit reviews your public store: no logins, no apps to install, nothing changes on your site.
Recommended
Full store audit
Conversion, SEO and AI search in one report, with speed checked in all of them. The clearest place to start.
$1,990USD, one time
What you get
- One PDF report with every finding and a priority plan
- Conversion, SEO and AI search, with speed checked in each
- Phone and desktop, reviewed like a shopper
- Delivered within 7 business days of the start date
- All your questions answered for 30 days after delivery
Only one area?
Each single audit is its own PDF, also within 7 business days. All three would be $2,370; the full audit covers them for $1,990. Prices in USD.
ConversionCRO
CRO audit
Conversion and UX: why visitors leave without buying. Product pages, collections, cart, menus, trust and the mobile layout.
$790See this audit →
SearchSEOSEO audit
How Google reads your store: page titles, structure, collections, duplicate pages and internal links.
$790See this audit →
AI searchGEOAI/GEO audit
Whether ChatGPT, Perplexity and other AI search tools can reach and read your store: crawler access, plain HTML and product data.
$790See this audit →
Speed is part of every audit. Each single audit checks it; the full audit gives it one chapter for the whole store.
04After the audit
The report tells you what to fix. We can also fix it.
Use the report with your own developer, or have us make the fixes. The work always follows the same order, so the scope is clear before anything starts.
- 17 business days
Audit
You get the report, with every finding explained in detail and ranked by importance.
- Full audit or one area
- One PDF per audit
Prices in the audit section above - 21–4 weeks, fixed scope
Optimization
The fixes from your report, made in your theme. Work happens on a copy, and changes go live only after you approve them.
- Full store or one area
- One fixed price, no hourly billing
from $1,900one area · full store from $3,900 - 3Monthly
Maintenance
Steady improvements after the big fixes: 20 hours of work a month, speed checks and update checks.
- Month-to-month
- Cancel any time
$1,900per month
20% offOrder fixes within 30 days of receiving your report and get 20% off the optimization. Any audit, any optimization.
CartWhy was founded by Vojislav, a Shopify developer who has worked on 500+ stores.
Read Vojislav's story →05In clients' words
What clients say about my work.
From clients I've worked with.
He doesn’t tell you what you want to hear; he tells you what needs to be said.
Store owner, Switzerland
We interviewed several candidates for this job and chose him because he was the only one who understood what needed to be done.
Store owner, United States
He was extremely thorough and professional in his work. He did exactly what he said he would.
Store owner, United States
06Is it a fit?
Built for stores that already sell, and want to sell better.
A good fit
- A live Shopify or Shopify Plus store
- A few months of sales and steady traffic
- Visitors come, but not enough of them buy
- You want clear answers, and the fixes done in the theme
Not a fit
- Stores that haven't launched yet
- Platforms other than Shopify
- Building a new store from scratch
- Ads, email marketing or link building
07Questions
Before you ask.
Do you need access to my store?
Not for the audit. It reviews your public store the way a shopper sees it, on a phone and on a desktop. Access is only needed later, if you order fixes, and then the work happens on a copy of your theme.
Will my conversion rate go up?
Nobody can honestly promise a number before seeing your data, so we don't. What you get is specific problems with specific fixes, each with a “Done when”, and for the most important ones what to watch in your own analytics.
How long does it take?
Every audit report, full or single, arrives within 7 business days of the start date, and all your questions are answered for 30 days after delivery. Optimization takes 2–4 weeks for the full store and 1–2 weeks for one area, on the date in your quote.
Do I have to buy the fixes from you?
No. Each finding says what to change and when it counts as done, so your own developer can work from the report. If you'd rather we make the fixes, order the optimization within 30 days of receiving your report and get 20% off.
What happens to my live store during fixes?
Nothing, until you say so. Changes are made on a copy of your theme, you review them, and they go live only after your approval.
Does it work with my theme?
Yes, for Shopify and Shopify Plus stores on any Online Store 2.0 theme, including Dawn, Horizon, Prestige, Impulse, Impact, Broadcast, Symmetry, and third-party themes like Ella, Minimog, Kalles, Wokiee and Shrine PRO. Older or heavily customized themes we check first, and we tell you what is possible before quoting any fixes.
How do I start?
Send a short inquiry with your store's address. You'll get the next steps by email. If your store isn't a fit, we'll say so. Or email hello@cartwhy.com.
Find out why.
Then fix it.
Paste your store's address to get started.
No payment to inquire, no sales call needed.
Full store audit $1,990 · Single audits $790 · hello@cartwhy.com